SEO or Search Engine Optimisation is Not Negotiable if You Want Organic Search Traffic
Search engine optimisation of a business website is absolutely necessary to be able to take advantage of organic search traffic.
In Australia many CEO’s of small companies are woefully ignorant of the massive benefits in ROI for their advertising dollars when professionally applied to their business website.
Do you know that only 6% of the traffic will click on a website at position No 5 (on page 1) of Google. Even at absolute No.1 position a website will only receive 37% of the clicking traffic. How many clicks do you think a website will receive if it’s not on page 1. It will have to share 4% with every other page.
SEO and The Benefits of Being in The Top 5 Positions of Google
Websites appearing in the top 5 positions of Google are getting the lions share of organic search traffic. That is people who are searching Google for a particular product or service. Even small towns may enjoy reasonable search traffic just for a plumber. You can imagine a city has literally hundreds or even thousands of searches a month for a plumber.
It is a BIG mistake to underestimate the value of this traffic. They are already looking for what you have to offer. Once they click your website and they can see that they are in the right place they are likely to call or email and inquiry.
What Kind of SEO Does it Take to Get Top of Google Search
SEO is split into two main types – On Page SEO and Off Page SEO.
On Page SEO
On Page SEO is all about the structure of the website, structure of content, quality and relevance of content and how the Meta Data is expressed. Google looks at every website and scores it using an algorithm which gives a weight to many, many facets of what makes up a website. What Google is looking for is the most relevant and closest source of information that matches the searchers query.
It is in Googles interest to deliver to the searchers the highest quality response possible. To do this Google needs to have a system of ranking a websites relevance and Google begins by looking at the above mentioned.
However although On Page SEO is critical it only sets the stage for the next group of indicators. This is the Off Page SEO
Off Page SEO
This is where the fun begins. Off page SEO can appear very mysterious to most of us because it is usually not anywhere near as visible. Off Page SEO includes all social network activity related to the website and social connectivity is becoming a more and more important ranking factor. Google likes to see that people are actively talking about or are engaged with the website.
Another very important (maybe the most important) factor are links from other websites but NOT just any links. The links that count for Google are from other websites that already have high metric as far as Google is concerned. Google used to rank websites with a number from 0 to10. 10 being the highest but this system has been faded away by Google.
The really important criteria for linking websites is their relevance and authority. Relevance and authority is something that is earned, it cannot be bought but what can be bought are articles that link from high authority websites to lower authority websites which have the effect of lifting the authority of the target website. Get enough of these and the target website will rise like a phoenix to the top of Google.
Make Sure You Hire a Professional SEO with a Track Record
SEO has a bad name because the industry is full of sharks and shysters making it very difficult for the true professional. Stories abound of many businesses paying huge monthly fees for SEO over long periods of time with very little result.
You will have to get SEO on your website at some time so when you do make sure that the SEO you hire can prove to you their achievement. If they are any good at they will be able to demonstrate charts showing the climb through the ranks of their existing clients. If they cant or wont then stear clear.
Our experience has been great experience with a company called InCityDomain who was recommended to us by one of our clients. InCityDomain had no problem demonstrating many success stories